Do you have a business, organization or Company and don’t have a website?
If yes, it’s almost as if your business, organization or Company doesn’t exist. In this modern era, having a website will help add value and development to your company or organization. So lets us talk about the 10 reasons why you should have a website for your business in Liberia.
These days building a business website or e-commerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Before you know the 10 reasons why you should have a website for your business in Liberia, firstly let understand what is a website, the types of website, the differences between a website and a blog and how getting a website for your business will add value to it.
What is a Website?
A website is a group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization.
Many business people and individuals do not know what kind of a website to get their business in other to promote their products and services. However, here are some of the most popular types of website and their benefits.
1. Corporate Websites
Business sites provide information about a particular company to the public. This is a great way of a company to display its products and services to new clients as well as update the existing customers on any new service or product changes or progress. Here’s a portfolio of well-designed corporate websites.
2. E-commerce Website
An e-commerce website is a website people can directly buy products from. You’ve probably used a number of e-commerce websites before, most big brands and plenty of smaller ones have one. Any website that includes a shopping cart and a way for you to provide credit card information to make a purchase falls into this category.
Not all websites exist to make money in some way or another. Many people find value in creating personal websites to put their own thoughts out into the world. This category includes personal blogs, vlogs, and photo diaries people share with the world.
Sometimes these websites can evolve into something that makes money if they become popular enough and the person who started them wants to make that shift, but they primarily exist as a way to share your feelings, insights, and art with any friends and strangers that might be interested.
If you think about your internet browsing habits, you can probably think of a few websites that you visit purely for entertainment purposes. They could be humor websites like TUNESLIBERIA.
The differences between a Website and Blog.
Basic identification of a website:
- A homepage that displays content from several sections of internal website pages.
- A Frequently Asked Questions page that readers can browse to get more information.
- A design portfolio of work.
- Company’s terms and privacy statements pages.
- A services/products page that displays what they have to offer for the visitors.
- A blog might be a part of a website, but not the only thing.
- A page of client testimonials and feedback.
- A Contact form that allows visitors to get in touch.
Blog – A blog is basically a weblog that a blogger makes use of for chronological listing of blog posts. A blog has the most recent content shown first followed by the previously updated content. Blog can be easily started with services like WordPress, Blogger, etc., that provides you with the entire system including design templates to begin.
Blog thrives on new content and the more regularly it is updated, the more attention it will get. That doesn’t mean tons of scraps will reap you a gold mine. Quality and regularly updated content are examples of a good blog.
Basic identification of Blogs:
- A chronological listing of blog posts.
- A commenting system that invites readers to participate in the communication and leave behind comments.
- Blog posts are archived by date, category, author, tags
Now that you understand what is a website and the difference between a website and a blog, it’s time now to know the 10 reasons why you should have a website for your business and how it can help you improve your business.
Having a business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Still not sure how having a website will help you grow your business?
Here are ten reasons every business needs a website:
1. Your Customers Expect It
- As a business entity, having a website is a must because you have a lot of customers have different geographical locations and not all of them are closer to your business location. So the website is a means through which they will be able to visit your company from wherever they are to get information about your services, request assistance, make purchases, make comments, etc. this will make your company very popular and available.
2. Improve Customer Service
Having a website is essential in improving customer service. Most of the time, business offices are very packed with customers who go there to transact business and some of them wait there all day long to see a customer service agent but most times they don’t and they get frustrated. To solve this problem, the business needs a website because the customers will now have to speak with a customer service agent on their electronic devices from their offices, homes, etc. without standing or sitting on long lines and this makes the customers happy and satisfied because of the quick response they get from the website.
3. Attract New Customers
one of the reasons for a professional web design capability to attract new customers. As customers head the internet, they will have access to the business’s products, services or information, where otherwise they may not have even known the business existed. You may fine prospects stages of the sales process, meaning you may find researchers, compares, or purchasers. Make sure to have an offer for all of them.
4. Show Case Your Products and Services
You cannot only display your products or outline your services in detail with beautiful images, but you can provide short videos or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
5. You’ll show up in google search results
If you don’t have a website for your business, the chances of you showing up on the search engine results page (SERP)
In addition to helping customers, your business website can also benefit your own employees. Create an orphan page (one that is visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or forms to help your team learn everything they need to know on their own schedule.
7. It Provides Social Proof
Ninety percent of consumers claim that online reviews influence their buying decisions. You could rely on Foursquare, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website. Since capable buyers are already looking for you online, including customer testimonies on your site is a great way to impress capable buyers.
8. More Bang for your buck
When you use a free website- building tool, like WordPress.com, your position your company to reach thousands more capable customers for less than you would spend mailing ten brochures by traditional mail.
It’s true that you cannot control what others say about your social media channels, but you can influence public perception by creating your own story through a business website. A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures. Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
10. Never put up the ‘close for business’ sign again
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Do you need help setting up a website for your business?
With CYGEC IT SOLUTIONS, all your website problems are over. We build highly convertible websites optimized for web traffic. As a search engine optimization agency, the traffic is just half the battle. Our marketing agency uses several strategies to build consistent traffic. Let the CYGEC IT SOLUTIONS team build a highly converting website for your business.
“All oranges are fruits, but all fruits are not oranges.”
Similarly, all blogs are websites, but all websites are not blogs.
I hope you understand…
Having a website is the key to an available and successful business and we can help you to achieve that. But don’t take them for granted because all of those little things add up to a massive amount of value to your business over time.
I hope this clears your doubts about differences between a website and a blog. I would love to know what you feel about the Website vs Blog debate. How do you differentiate between the two? Leave a comment below.